Some food for thought here from MBA Online on being timely with your marketing during the day. [Click to enlarge image]
For larger brands, you should be thinking about the best ways to connect radio w news sites/Facebook during the morning, news sites and Facebook during the day and then TV to Facebook in the evening.
Smaller brands might just consider how the more cost effective channels relate to other media and be aware of what your customers are consuming elsewhere to be more relevant.
Created by: MBA Online
Filed under: Media, Integrated Marketing, Media Consumption
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